Recently I asked the question Who is Dale Shuttleworth?
, referring to the LNP candidate in the upcoming State Election and the lack of any real information on the internet about him. I thought it was only fair to take a look at his opponent, incumbent and Minister for Heath, Geoff Wilson.
Unlike Dale, Geoff has his own website
and distributes PDF newsletters
from his site and via email
. Geoff definitely does have internet presence. I teased in the post that Geoff's internet strategy was not necessarily something Dale should emulate, and I will take the opportunity to explain what I mean.
To be clear, Geoff might be an excellent Member for the seat of Ferny Grove. But I have no way to come to understand that.
Geoff's website hosts monthly or bi-monthly stories which seem to center on photo-opportunities at the sites of road upgrades and school building openings. These good news stories tell us very little about what Geoff actually did to make them happen (if anything) or how they came to be. They don't tell us anything about Geoff, what he does on a typical day, how (if) he responds to members of the electorate, what problems he thinks the electorate has or how he thinks we should fix them.
The monthly newsletter has some interesting community news, along with a summary of the recent photo-opportunities that have been published on the website. I'm not sure how much time is spent creating this PDF file for print, but perhaps it would be much better spent making the news available as an RSS news feed
, on Twitter
or on Facebook
. If the community news was directly on the website it might even be findable with a Google
search (lest someone not know about Geoff's site).
Those are slightly technical complaints, however, and I don't want to overshadow the larger point - That Geoff's website and newsletter misses the opportunity provided by the internet.